Dana Inc. is a multi-billion dollar company, serving vehicle makers in over 20 countries. Communicating to this expert audience requires the seasoned hand of a partner like Gelia. From understanding digital applications, to global cultural nuances, to the perspective of the trade media, we help guide all of Dana’s strategic communications.
The Bauma show in Germany is one example of the many trade shows at which Gelia has helped Dana demonstrate its market leadership. We have created unique experiences around the world. Working with exhibit designers; developing interactive kiosks and displays; coordinating press luncheons, news conferences and one-on-one executive meetings; drafting sales presentations; launching a coordinated social media campaign, and creating an original media kit reporters will actually want to save. All to help control the conversation and secure positive coverage in nearly every major media outlet.
Gelia facilitated the opening of Dana’s new technology center in Wuxi, Jiangsu Provence, China. We were responsible for all strategy and execution, including speechwriting, marketing materials, media relations and environmental graphics. Gelia also leveraged the strength of our global agency network, enlisting a Chinese ad agency to assist with in-country media relations, vendors and logistics.
We took a deep dive into the architecture, messaging, and full development of this comprehensive site. Gelia served as a collaborative partner with Dana’s internal IT group and digital platform partners, bringing the sensitivity needed to integrate all databases, big data, network security, third party vendors, content management systems and other technology resources.
To educate, provide context and reinforce the various ways Dana delivers value to its shareholders, Gelia created a memorable piece that balanced detailed financial information with highlights from the past year through an engaging story.
For new and interesting ways to explain complex technological concepts, Gelia has developed engaging digital applications that do what a website can’t. We were able to better articulate differentiating features and benefits using real-life customer savings and scenarios. And we leveraged the technology to create versions for desktop, mobile, trade show displays and kiosks.
