Our Work: National Association for Music Education

Advocacy for a national association.

Music education in schools has long suffered from budget cuts. Plus the pressure to focus on science, technology, engineering and math pushes music even further to the side, and sometimes out of schools completely. Gelia worked with NAfME to convey the importance of keeping music education in every school to both key influencers and its membership.

Broader Minded campaign

We created a movement that gives educators an argument with which to inspire change in local, state and national legislation. As a result, NAfME was invited to participate in the first congressional briefing for music education in over a decade. And supporters sent more than 10,000 letters and made 50+ phone calls to Congress during the debate over the Elementary and Secondary Education Act reauthorization. These efforts gave music the recognition it deserves when President Obama signed the Every Student Succeeds Act, which urges states to keep music part of their curriculum.

Membership Engagement

To transform a small professional development gathering into a highly anticipated, premier two-day conference, Gelia employed a mix of electronic and direct mail strategies, print and online advertising, environmental graphics, booth displays, merchandise, supporting collateral and more. As a result of our work, there was an 83% increase in attendance over three years.