Rebuilding a brand
A TRICO® case study
Key services required:
Gelia conducted in-depth branding workshops to arrive at a brand promise that captures TRICO’s value to both consumers and the automotive aftermarket. To support this new brand, Gelia’s brand identity design team updated TRICO’s decades-old icon to a more contemporary mark, and designed a unified packaging line. To hear more about how we did it, contact us.
