Our seamlessly integrated suite of Services

 

Market Research

Gelia Mindshare provides quantitative research capabilities ranging from consumer and B2B field surveys to focus groups held at our in-house research facility.

Learn more about our advanced market research facility and our experienced moderator, or to take a virtual tour.

 

Strategic planning

Today's marketplace demands proof of efficient and effective stewardship of the advertising budget. To achieve that, Gelia can help you define the mission, objectives, tactics and timetable. We can prioritize targets and build consensus. And we can lay a best practice blanket over the entire process to ensure that your plan and team perform at the highest levels.

Learn about our proven Vantage Point process.

 

Creative services

After we've gathered all the pertinent information and distilled it down to a singular, strategic gem, we bring that message to life through powerful creative ideas. Ideas that find the simple in the complicated. Ideas that connect to something already understood, yet are completely original. Ideas with legs that will extend to all customer touch-points across multiple channels.

View our portfolio.

 

Web and interactive

Gelia Interactive has the expertise and tools to transform your online presence into a virtual sales force. Our strengths range from front-end information architecture and design, to back-end management of registration and leads, to advanced data-driven technology.
 

Public relations

Looking for more online exposure? Hoping to land a high profile trade article? Working on a social media plan? Need to enhance secondary market coverage or make sure your trade show is a smash? Gelia's proven editorial management process, domestic and international press relationships, and tracking capabilities enable us to deliver ROI for your PR dollars.
 

Media, e-media and SEM

There is a major shift occurring in how people consume media for entertainment, news and information. Your audience does pay attention to advertising – provided that it's relevant to them. Our globally experienced media team, including Google Adwords-certified experts, keeps up with the latest developments and understands how they affect media consumption – from B2B search engine marketing to consumer broadcast and everything in between. We believe that effective online and offline media planning means spending our clients' dollars as prudently as our own. And we collaborate closely with our creative team to integrate the medium with the message.

 

Lead tracking and management

Gelia Direct helps your sales force do what they do best – sign business. By interviewing the key decision-makers within your target audience and profiling legitimate targets, we can pre-screen the prospects generated from your advertising sources, and identify the one in ten that warrants a sales call.
 

Sales Support

Gelia has the sales savvy to craft new and creative ways for consumers to interact with brands. From leveraging new technology and entertainment to executing retail programs or events, Gelia can develop and implement your promotional programs effectively, memorably and measurably.