careers

Business Development Manager

Buffalo, NY - 27 Jul 2020

Gelia, a top 10 B2B marketing communications agency in the US with offices in Buffalo, NY, Raleigh, NC, and Peoria, IL, is seeking a business development manager to join an existing new business team that represents a suite of core marketing solution services tailored to marketing and sales departments of mid to large companies across the United States. Business development managers will work directly with clients for account related tasks along with Gelia team leaders from Creative, Media, PR/Social, Research, Digital, Marketing Automation and Analytics to deliver on the plan’s strategic objectives.

This position will be supported by over 130 subject matter experts who are world class and believe their best work is yet to come. Established in 1961, Gelia has spent the past several years achieving record sales with clients such as Caterpillar, Independent Health, Dana Corp and many more. The accountability platform and measurement process “baked into” our integrated marcom solution is in high demand so now we are seeking an enthusiastic and energized sales professional that can share our proprietary and globally successful body of work with a group of highly targeted and qualified businesses.

Responsibilities:

• Gain practical knowledge of Gelia's integrated approach to marketing communications and sales support.
• Run leads provided by HQ as well as secure commitments from new prospects willing to review Gelia's value-based capabilities presentation.
• Follow-up on prospects who have shown an interest in our marketing solutions suite of services.
• Prepare pitch presentations that match our portfolio of service offerings and case histories with the identified needs of the target.
• Planning and overseeing new marketing initiatives
• Along with the Gelia subject matter experts present Gelia's capabilities.
• Bridge needs of prospect solution set of Gelia and work with team to negotiate and close the business.

Skills and Experience:

• Bachelor's degree
• Minimum 5 years agency account service, project management or corporate communications experience preferred
• Strong organizational and multi-tasking skills
• Solid knowledge of MS Office including PowerPoint
• Self-starter, team-oriented, motivated, flexible
• Interest in building and managing a team
• Working with or for an advertising agency a plus.

For confidential consideration, please forward your resume to Jay Irving, Associate VP of Human Resources, by clicking the link below.

Gelia is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, age, or national origin. All employment is decided on the basis of qualifications, merit and business need.

Media Performance Analyst

Buffalo, NY - 10 Jul 2020

Gelia, the 6th largest B2B marketing communications agency in the US, is seeking qualified candidates for a Media Performance Analyst to be a part of the Gelia media team, working out of our Buffalo Headquarters. In this role, you will be responsible for transforming data into a story that can be used to guide future campaign development and optimize ROI.

Responsibilities:

• Working in tandem with our Media Managers and Analytics team, develop deep and actionable insights through the analysis of media channel and creative performance data
• Combine data insights across Datorama dashboards, Google Analytics, media vendor reporting and client primary research for a comprehensive viewpoint
• Present thoughtful and engaging campaign performance reports to key client stakeholders. Utilize visual elements in reports including charts, graphs, imagery and other creative visualization techniques to highlight key insights.
• Collaborate with Analytics team on data and dashboard visualization requirements, attribution reporting and scenario modeling
• Work closely with Media, Account Service and Analytics team members to establish detailed KPIs for all campaigns
• Manage the reporting process and deliverables across all clients
• Analyze and report on trend data across campaigns and across clients
• Drive the use of 1st and 3rd party customer data across the department and develop audience segmentation strategies
• Develop channel and creative testing plans
• Quality assurance on new campaign launches / creative changes, including UTM parameters
• Stay abreast of trends in the customer data, reporting automation and attribution spaces to drive innovation, thought leadership and efficiency for our clients

Qualifications:

• Bachelor or Master’s degree in: Economics, Business, Behavioral Science, Statistics or equivalent relevant degree
• 5+ years experience in media analytics within an agency or marketing department, drawing out deep and actionable insights for campaign development and optimization
• Expertise in digital media platforms (Google Ads, Bing Ads, Facebook/Instagram Business Manager, LinkedIn, Google Campaign Manager) and social listening/reporting platforms (Sprout, Hootsuite)
• Experience with site analytics tools such as Google or Adobe Analytics
• Strong proficiency in Microsoft Excel (i.e. pivot tables, vlookups, and other advanced functions) and PowerPoint required
• Experience in at least one data visualization tool strongly preferred (Tableau, Datorama, Power BI, Domo, etc)
• Expert level attention to detail, as well as strong organizational, verbal/written communication and presentation skills
• Proven ability to build relationships and drive strong, cross-functional collaboration
• Passionate about customer data, digital media and technology

We offer a very competitive compensation and benefits package. For confidential consideration, please forward your resume to Jay Irving, Associate VP of Human Resources, by clicking below.

Gelia is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, age, or national origin. All employment is decided on the basis of qualifications, merit and business need.

Project Coordinator

Buffalo, NY - 10 Jul 2020

Gelia, the 6th largest B2B marketing communications agency in the US, is seeking qualified candidates for a Project Coordinator to be a part of the Gelia project management team, working out of our Buffalo Headquarters.

Responsibilities include:

• Day-to-day project coordination and management of deadlines
• Quality assurance of project execution from start to completion
• Coordination with vendors

Qualified should possess:

• Strong organization and communication skills
• Detail-oriented with the capability to multitask
• Ability to work closely with coworkers; team-oriented
• Highly motivated

We offer a competitive compensation and benefits program. For confidential consideration, please forward your resume with salary requirements to Jay Irving, AVP, Human Resources and Administration, by clicking below.

Gelia is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, age, or national origin. All employment is decided on the basis of qualifications, merit and business need.

Senior Digital Media Manager

Buffalo, NY - 02 Jun 2020

Gelia, the 6th largest B2B marketing communications agency in the US, is seeking candidates for a Senior Digital Media Manager in our Buffalo, NY office. In this role, you will be responsible for designing, launching, managing and optimizing pay-per-click campaigns with the goal of driving positive ROI for our clients. Our ideal candidate is a highly proactive, strong analytical thinker with effective client-facing, communication skills.

Responsibilities:

• Comprehensive understanding of the Marketing brief based on business KPIs.
• Develop and execute integrated plans across self-serve advertising platforms within search, social and display, including keyword research, text ad copy creation, A/B testing and other related tasks.
• Manage and coach members of the digital media team as assigned, providing guidance and learning opportunities.
• Leverage the collected data and insights to define and track key consumer groups and build effective strategies for how each group should be targeted and communicated with to drive maximum engagement and conversion.
• Collaborate with internal teams (e.g. media, creative, social, interactive) to ensure seamless campaign launches, from planning through execution.
• Ensure established PPC process is being followed and all deliverables are completed on time.
• Closely monitor campaigns, optimize results and ensure KPIs are being achieved within budget.
• Provide detailed performance analysis, deep insights, data-driven recommendations and succinct, clearly communicated presentations to internal and client teams.
• Lean in as integral contributor to the DMP strategy/execution team.
• Act as an ongoing educational resource by continually staying informed on industry trends and best practices.

Qualifications:

• Bachelor’s degree in marketing or related field.
• Seasoned pro with 7+ years of digital media experience (paid search, social, and display in particular) and impeccable attention to detail.
• A tech-savvy thinker who has strong expertise in digital media platforms (Google Ads, Bing Ads, Facebook/Instagram Business Manager, LinkedIn, Google Campaign Manager), analytics tools (Google Analytics, Adobe Site Catalyst), and PPC management platforms (Acquisio, Kenshoo, Media Optimizer, Marin, Google Search Ads 360). Certifications preferred.
• Experience with Salesforce Marketing Cloud, DMPs and designing/activating/measuring 1st-party data-driven, audience tests.
• Experience with analytics teams/performance dashboards and providing direction on data requirements/report visualizations.
• The ability to assess data, draw conclusions, develop actionable insights and present clearly defined next steps.
• Strong, client-facing communication skills across a variety of settings: one-on-one, small and large groups, or among diverse styles and position levels. Attentively listens to others. Adjusts to fit the audience and message. Provides timely and helpful information to others across the organization.
• Experience training/coaching team members and providing campaign QA oversight.
• Self-motivated, flexible, and a quick learner; able to operate independently in a fast-paced, collaborative environment.
• Highly proficient in Excel and PowerPoint

We offer a very competitive compensation and benefits program. For confidential consideration, please forward your resume with salary history & requirements to Jay Irving, Director of Human Resources by clicking below.

Gelia is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, age, or national origin. All employment is decided on the basis of qualifications, merit and business need.

Senior Digital Media Manager

Raleigh, NC - 02 Jun 2020

Gelia, the 6th largest B2B marketing communications agency in the US, is seeking candidates for a Senior Digital Media Manager in our Raleigh, NC office. In this role, you will be responsible for designing, launching, managing and optimizing pay-per-click campaigns with the goal of driving positive ROI for our clients. Our ideal candidate is a highly proactive, strong analytical thinker with effective client-facing, communication skills.

Responsibilities:

• Comprehensive understanding of the Marketing brief based on business KPIs.
• Develop and execute integrated plans across self-serve advertising platforms within search, social and display, including keyword research, text ad copy creation, A/B testing and other related tasks.
• Manage and coach members of the digital media team as assigned, providing guidance and learning opportunities.
• Leverage the collected data and insights to define and track key consumer groups and build effective strategies for how each group should be targeted and communicated with to drive maximum engagement and conversion.
• Collaborate with internal teams (e.g. media, creative, social, interactive) to ensure seamless campaign launches, from planning through execution.
• Ensure established PPC process is being followed and all deliverables are completed on time.
• Closely monitor campaigns, optimize results and ensure KPIs are being achieved within budget.
• Provide detailed performance analysis, deep insights, data-driven recommendations and succinct, clearly communicated presentations to internal and client teams.
• Lean in as integral contributor to the DMP strategy/execution team.
• Act as an ongoing educational resource by continually staying informed on industry trends and best practices.

Qualifications:

• Bachelor’s degree in marketing or related field.
• Seasoned pro with 7+ years of digital media experience (paid search, social, and display in particular) and impeccable attention to detail.
• A tech-savvy thinker who has strong expertise in digital media platforms (Google Ads, Bing Ads, Facebook/Instagram Business Manager, LinkedIn, Google Campaign Manager), analytics tools (Google Analytics, Adobe Site Catalyst), and PPC management platforms (Acquisio, Kenshoo, Media Optimizer, Marin, Google Search Ads 360). Certifications preferred.
• Experience with Salesforce Marketing Cloud, DMPs and designing/activating/measuring 1st-party data-driven, audience tests.
• Experience with analytics teams/performance dashboards and providing direction on data requirements/report visualizations.
• The ability to assess data, draw conclusions, develop actionable insights and present clearly defined next steps.
• Strong, client-facing communication skills across a variety of settings: one-on-one, small and large groups, or among diverse styles and position levels. Attentively listens to others. Adjusts to fit the audience and message. Provides timely and helpful information to others across the organization.
• Experience training/coaching team members and providing campaign QA oversight.
• Self-motivated, flexible, and a quick learner; able to operate independently in a fast-paced, collaborative environment.
• Highly proficient in Excel and PowerPoint

We offer a very competitive compensation and benefits program. For confidential consideration, please forward your resume with salary history & requirements to Jay Irving, Director of Human Resources by clicking below.

Gelia is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, age, or national origin. All employment is decided on the basis of qualifications, merit and business need.

Business Development Manager

Cincinnati, OH - 13 Apr 2020

Gelia, the #6 B2B marketing communications agency in the US with offices in Buffalo, NY, Raleigh, NC, and Peoria IL, is seeking a business development manager for the greater Cincinnati area to represent a suite of core marketing solution services to marketing and sales departments of mid to large companies in the Cincinnati market. They will liaison with agency side account planning and service and report directly to the President. This position will be measured on the ability to bridge services to the needs of the prospect and ultimately secure a customer.

This position will be supported by over 130 subject matter experts who are world class and believe their best work is yet to come. Established in 1961, Gelia has spent the past several years achieving record sales with clients such as Caterpillar, Independent Health, Purolator, Sherwin Williams, Dana Corp and many more. The accountability platform and measurement process "baked into" our integrated marcom solution is in high demand so now we are seeking an enthusiastic and energized sales professional that can share our proprietary and globally successful body of work with a group of highly targeted and qualified businesses.

gelia.com gives you our business face and facebook.com/geliamarketingcommunications will give you the face of our culture. If you're looking for an opportunity to introduce a proven world class marketing solution to one of the largest markets in the US then you may have found a home.

Responsibilities:

• Gain practical knowledge of Gelia's integrated approach to marketing communications and sales support.
• Identify decision makers within target who are influencing the advertising, sales training, and marketing spend.
• Run leads provided by HQ as well as secure commitments from new prospects willing to review Gelia's value based capabilities presentation.
• Follow-up on prospects who have shown an interest in our marketing solutions suite of services.
• Prepare pitch presentations that match our portfolio of service offerings and case histories with the identified needs of the target.
• Along with the Gelia subject matter experts present Gelia's capabilities.
• Bridge needs of prospect solution set of Gelia and work with team to negotiate and close the business.

Skills and Experience:

• 5+ years of selling success to mid to large size companies.
• Working with or for an advertising agency a plus.
• Experience selling into the marketing and sales departments at all levels. Selling to executive level a plus.
• Proven ability to analyze customer needs and distill the right solution from a robust and integrated service suite of marketing communications services.
• Experience developing and delivering on presentations.
• BA/BS degree or equivalent.
• High competency in all MS Office products (Strong in Power Point, Excel, Word.)

For confidential consideration, please forward your resume to Jay Irving, Associate VP of Human Resources, by clicking below.

Gelia is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, age, or national origin. All employment is decided on the basis of qualifications, merit and business need.

Business Development Manager

New Jersey - 13 Apr 2020

Gelia, the #6 B2B marketing communications agency in the US with offices in Buffalo, NY, Raleigh, NC, and Peoria IL, is seeking a business development manager for the greater NJ area to represent a suite of core marketing solution services to marketing and sales departments of mid to large companies in the New Jersey market. They will liaison with agency side account planning and service and report directly to the President. This position will be measured on the ability to bridge services to the needs of the prospect and ultimately secure a customer.

This position will be supported by over 130 subject matter experts who are world class and believe their best work is yet to come. Established in 1961, Gelia has spent the past several years achieving record sales with clients such as Caterpillar, Independent Health, Purolator, Sherwin Williams, Dana Corp and many more. The accountability platform and measurement process "baked into" our integrated marcom solution is in high demand so now we are seeking an enthusiastic and energized sales professional that can share our proprietary and globally successful body of work with a group of highly targeted and qualified businesses.

gelia.com gives you our business face and facebook.com/geliamarketingcommunications will give you the face of our culture. If you're looking for an opportunity to introduce a proven world class marketing solution to one of the largest markets in the US then you may have found a home.

Responsibilities:

• Gain practical knowledge of Gelia's integrated approach to marketing communications and sales support.
• Identify decision makers within target who are influencing the advertising, sales training, and marketing spend.
• Run leads provided by HQ as well as secure commitments from new prospects willing to review Gelia's value based capabilities presentation.
• Follow-up on prospects who have shown an interest in our marketing solutions suite of services.
• Prepare pitch presentations that match our portfolio of service offerings and case histories with the identified needs of the target.
• Along with the Gelia subject matter experts present Gelia's capabilities.
• Bridge needs of prospect solution set of Gelia and work with team to negotiate and close the business.

Skills and Experience:

• 5+ years of selling success to mid to large size companies.
• Working with or for an advertising agency a plus.
• Experience selling into the marketing and sales departments at all levels. Selling to executive level a plus.
• Proven ability to analyze customer needs and distill the right solution from a robust and integrated service suite of marketing communications services.
• Experience developing and delivering on presentations.
• BA/BS degree or equivalent.
• High competency in all MS Office products (Strong in Power Point, Excel, Word.)

For confidential consideration, please forward your resume to Jay Irving, Associate VP of Human Resources, by clicking below.

Gelia is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, age, or national origin. All employment is decided on the basis of qualifications, merit and business need.

Business Development Manager

Chicago, IL - 13 Apr 2020

Gelia, the #6 B2B marketing communications agency in the US with offices in Buffalo, NY, Raleigh, NC, and Peoria IL, is seeking a business development manager for the greater Chicago area to represent a suite of core marketing solution services to marketing and sales departments of mid to large companies in the Chicago market. They will liaison with agency side account planning and service and report directly to the President. This position will be measured on the ability to bridge services to the needs of the prospect and ultimately secure a customer.

This position will be supported by over 130 subject matter experts who are world class and believe their best work is yet to come. Established in 1961, Gelia has spent the past several years achieving record sales with clients such as Caterpillar, Independent Health, Purolator, Sherwin Williams, Dana Corp and many more. The accountability platform and measurement process "baked into" our integrated marcom solution is in high demand so now we are seeking an enthusiastic and energized sales professional that can share our proprietary and globally successful body of work with a group of highly targeted and qualified businesses.

gelia.com gives you our business face and facebook.com/geliamarketingcommunications will give you the face of our culture. If you're looking for an opportunity to introduce a proven world class marketing solution to one of the largest markets in the US then you may have found a home.

Responsibilities:

• Gain practical knowledge of Gelia's integrated approach to marketing communications and sales support.
• Identify decision makers within target who are influencing the advertising, sales training, and marketing spend.
• Run leads provided by HQ as well as secure commitments from new prospects willing to review Gelia's value based capabilities presentation.
• Follow-up on prospects who have shown an interest in our marketing solutions suite of services.
• Prepare pitch presentations that match our portfolio of service offerings and case histories with the identified needs of the target.
• Along with the Gelia subject matter experts present Gelia's capabilities.
• Bridge needs of prospect solution set of Gelia and work with team to negotiate and close the business.

Skills and Experience:

• 5+ years of selling success to mid to large size companies.
• Working with or for an advertising agency a plus.
• Experience selling into the marketing and sales departments at all levels. Selling to executive level a plus.
• Proven ability to analyze customer needs and distill the right solution from a robust and integrated service suite of marketing communications services.
• Experience developing and delivering on presentations.
• BA/BS degree or equivalent.
• High competency in all MS Office products (Strong in Power Point, Excel, Word.)

For confidential consideration, please forward your resume to Jay Irving, Associate VP of Human Resources, by clicking below.

Gelia is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, age, or national origin. All employment is decided on the basis of qualifications, merit and business need.

Senior Account Executive

Buffalo, NY - 29 Apr 2020

Gelia, the 6th largest B2B marketing communications agency in the US, is seeking candidates for an Account Executive in our Buffalo, NY office.

Gelia works seamlessly across the marketing continuum, driving lasting results for its regional, National, and Global clientele from its four US offices. Since 1961, Gelia has earned a reputation for diving deep into our clients’ businesses to develop compelling customer-oriented campaigns.

Account Executives work directly with clients and Gelia team leaders from Creative, Media, PR/Social, Research, Digital, Marketing Automation and Analytics to deliver on the plan’s strategic objectives. If you want to be involved in the type of marketing work that lifts your personal brand value to new heights, provides a clear path to advancement, and challenges you differently in year 1 than in year 3 then Gelia is the home for you.

Qualified candidates should have:

• Bachelor’s degree
• Minimum 7-10 years agency account service, project management or corporate communications experience preferred
• Strong organizational and multi-tasking skills
• Solid knowledge of MS Office including PowerPoint
• Self-starter, team-oriented, motivated, flexible
• Interest in building and managing a team

We offer a competitive compensation and benefits program. For confidential consideration, please forward your resume with salary history & requirements to Jay Irving, Director of Human Resources by clicking below.

Gelia is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, age, or national origin. All employment is decided on the basis of qualifications, merit and business need.

Senior Account Executive

Raleigh, NC - 29 Apr 2020

Gelia, the 6th largest B2B marketing communications agency in the US, is seeking candidates for an Account Executive in our Raleigh, NC office.

Gelia works seamlessly across the marketing continuum, driving lasting results for its regional, National, and Global clientele from its four US offices. Since 1961, Gelia has earned a reputation for diving deep into our clients’ businesses to develop compelling customer-oriented campaigns.

Account Executives work directly with clients and Gelia team leaders from Creative, Media, PR/Social, Research, Digital, Marketing Automation and Analytics to deliver on the plan’s strategic objectives. If you want to be involved in the type of marketing work that lifts your personal brand value to new heights, provides a clear path to advancement, and challenges you differently in year 1 than in year 3 then Gelia is the home for you.

Qualified candidates should have:

• Bachelor’s degree
• Minimum 7-10 years agency account service, project management or corporate communications experience preferred
• Strong organizational and multi-tasking skills
• Solid knowledge of MS Office including PowerPoint
• Self-starter, team-oriented, motivated, flexible
• Interest in building and managing a team

We offer a competitive compensation and benefits program. For confidential consideration, please forward your resume with salary history & requirements to Jay Irving, Director of Human Resources by clicking below.

Gelia is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, age, or national origin. All employment is decided on the basis of qualifications, merit and business need.

Senior Project Manager

Buffalo, NY - 29 Apr 2020

Gelia, WNY's premier strategic marketing firm is seeking a Senior Project Manager to help manage projects for our clients.

Responsibilities include:

• Create timelines to ensure projects will be completed within established deadlines
• Work with the Creative and Account Service Departments to assign specific staff to complete projects
• Day-to-day project coordination ensuring requested revisions to project assets are executed, reviewed, and checked for accuracy
• Maintain an understanding of job statuses and next steps
• Communicate with departments on current deadline status and any issues that may need client or agency attention
• Coordinate with the Production Manager on all outsourced requirements and the scheduling and delivery of those resources
• Prepare estimates based on briefings from Account Executives

Qualified should possess:

• Minimum 5-7 years agency experience
• Flexibility combined with strong organization and communication skills
• Detail-oriented with the ability to multitask and prioritize work
• Ability to work closely with coworkers; team-oriented
• Highly motivated

We offer a competitive compensation and benefits program. For confidential consideration, please forward your resume with salary history & requirements to Jay Irving, Director of Human Resources by clicking below.

Gelia is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, age, or national origin. All employment is decided on the basis of qualifications, merit and business need.

Salesforce Marketing Cloud Specialist

National - 29 Apr 2020

Gelia, the 6th largest B2B marketing communications agency in the US, is seeking candidates for a Salesforce Marketing Cloud Consultant to join our growing Marketing Automation team supporting offices in Buffalo, Raleigh, and Peoria. This individual will be responsible for working with our internal account teams to execute and optimize marketing automation programs for our clients.

Gelia works seamlessly across the marketing continuum, driving lasting results for its regional, National, and Global clientele from its four US offices. Since 1961, Gelia has earned a reputation for diving deep into our clients’ businesses to develop compelling customer-oriented campaigns. If you want to be involved in the type of marketing work that lifts your personal brand value to new heights, provides a clear path to advancement, and challenges you differently in year 1 than in year 3 then Gelia is the home for you.

Qualified candidates should have:

• B.S. or B.A. degree in marketing, business, economics or related field
• Up-to-date Salesforce Marketing Cloud Consultant certification
• Minimum 5-7 years of Salesforce Marketing Cloud experience (can include ExactTarget experience)
• Extensive Experience in: Email Studio, Content Builder, Journey Builder, Analytics Builder, Personalization Builder, Audience Builder, Social Studio, Ad Studio, Mobile Studio. (in list of importance) 1-2 years of hands-on experience with AMPScript
• 1-2 years of experience with Automation Studio activities, including SQL Queries, Data Extract, File Transfer, Heroku, etc.
• Ability to thrive in a fast-paced environment
• Strong strategic planning and execution skills
• Creative problem-solving skills – essentially the ability to figure stuff out
• Excellent communication skills (written, verbal, presentation)

For confidential consideration, please forward your resume to Jay Irving, Associate VP of Human Resources, by clicking below.

Gelia is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, age, or national origin. All employment is decided on the basis of qualifications, merit and business need.