careers

Interactive & Digital Strategy Director

Buffalo, NY - Apr 27, 2022

Gelia, a top 15 B2B marketing communications agency in the US with offices in Buffalo, NY, Raleigh, NC, and Peoria, IL, is seeking qualified candidates for a Director position with our Interactive & Digital Strategy team, working out of our Buffalo Headquarters.

The role of Interactive & Digital Strategy Director is an internal expert, champion and thought-leader of all things digital – website architecture, best practices in UX design, digital trends & technology, marketing automation, e-commerce, analytics planning and optimization of digital campaign elements.

As the digital landscape is ever-changing, we’re looking for someone who is willing to learn and grow as new technologies and trends evolve. You don’t have to have all the answers, but you must be the person willing to roll up your sleeves and dig into the questions

In this role, you will be tasked with delivering high quality deliverables that drive attributable results. These results are achieved by:

• Leveraging experience and problem-solving abilities to develop and articulate compelling ideas, strategies and tactics to achieve client goals
• Being a leader who can help guide digital projects to completion without compromising strategy or innovation
• Working with teams and being an excellent communicator and a self-motivator
• Maintaining a forward-thinking approach to innovation and continuing to stay one-step ahead of digital trends, our clients and competitors
• Collaborating with colleagues from a range of disciplines including media, client services, analytics, user experience, design and development

Requirements:

• Minimum 7-10 years marketing, digital/technology consulting experience focused on crafting digital strategies that drive development of digital experiences and campaigns for brands
• Bachelor’s degree with strong academic performance required
• Deep experience in execution of digital strategy engagements, including delivery of personas, content strategy, user experience, optimization, and analytics insights
• Experience executing on multiple simultaneous streams of work across internal teams and different clients
• Exceptional written, oral communication and presentation skills, with the ability to create and present clear and concise client ready deliverables, engage the client and defend proposed concepts to director-level audiences and above
• Strong grasp of business strategy issues relevant to clients and relative industries
• Ability to work under pressure and with limited direction, at peak performance

We offer a very competitive compensation and benefits package. For confidential consideration, please visit the link below to apply.

Director, Digital Media

Buffalo, NY - Apr 27, 2022

Gelia, a top 15 B2B marketing communications agency in the US with offices in Buffalo, NY, Raleigh, NC, and Peoria, IL, is seeking qualified candidates for a Director, Digital Media in our Buffalo, NY office. In this role, you will be responsible for leading a team of pay-per-click media experts in designing, launching, and optimizing campaigns with the goal of driving positive ROI for our clients. Our ideal candidate is a highly proactive leader, with strong analytical abilities and client-facing, communication skills.

Responsibilities:

• Lead a team of pay-per-click subject matter experts, providing guidance and growth opportunities.
• Oversee the development and execution of integrated plans across self-serve advertising platforms within search, social, display and eCommerce, including testing recommendations.
• Comprehensive understanding of the campaign brief and translating it into prioritized media objectives and KPIs.
• Leverage data and insights to inform strategies that drive maximum engagement and conversion.
• Collaborate with internal teams (media, creative, interactive, analytics) to ensure seamless campaign launches, from planning through execution and reporting.
• Closely monitor campaigns, optimize results and ensure KPIs are being achieved within budget.
• Provide detailed performance analysis, deep insights, data-driven recommendations and succinct, clearly communicated presentations to internal and client teams.
• Drive our pay-per-click best practices and act as an educational resource by continually staying informed on platform updates and industry trends.
• Ensure established PPC process is being followed and all deliverables are completed on time.

Qualifications:

• Bachelor’s degree in marketing or related field.
• Seasoned digital media leader with 10+ years of pay-per-click experience (paid search, paid social, display, eCommerce), with impeccable attention to detail.
• Strong experience training and coaching team members.
• A tech-savvy thinker who has expertise in digital media platforms (Google Ads, Bing Ads, Facebook/Instagram Business Manager, LinkedIn, Google Campaign Manager), analytics tools (Google Analytics, Adobe), and PPC management platforms (Marin, Kenshoo, Media Optimizer, Google Search Ads 360). Certifications preferred.
• Highly engaged and passionate about optimizing our clients’ campaigns, with ability to see and capitalize on performance improvement opportunities.
• Experience with analytics teams/performance dashboards and providing direction on data requirements and report visualizations.
• The ability to assess data, draw conclusions, develop actionable insights and present clearly defined future actions.
• Strong, client-facing communication skills across a variety of settings: one-on-one, small and large groups, or among diverse styles and position levels. Attentively listens to others. Adjusts to fit the audience and message. Provides timely and helpful information to others across the organization.
• Self-motivated, flexible, and a quick learner; able to operate independently in a fast-paced, collaborative environment.
• Highly proficient in Excel and PowerPoint

We offer a very competitive compensation and benefits package. For confidential consideration, please visit the link below to apply.

Content & SEO Manager

Buffalo, NY - Apr 12, 2022

Gelia, a top 15 B2B marketing communications agency in the US with offices in Buffalo, NY, Raleigh, NC, and Peoria IL, is seeking qualified candidates for a Content & SEO Manager to be part of the Gelia content strategy & studio team, working out of our Buffalo Headquarters.

Responsibilities:

• Strategy & Content
  1. Conduct keyword research to guide content ideation
  2. Use digital tools to identify additional content gaps
  3. Participate in larger new business & content initiatives
  4. Collaborate with social & paid media teams on content strategy & needs
  5. Work with a team of content writers and outreach specialists
• SEO Expertise
  1. Review technical SEO issues and recommend fixes
  2. Optimize website content, landing pages and paid search copy
  3. Collect data and report on traffic, rankings, and other SEO performance
  4. Keep abreast of SEO and content marketing trends

Requirements:

• Bachelor’s degree in marketing or business-related field
• Minimum 3-4 years agency or marketing experience with a focus on SEO
• Expertise with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
• Familiar with performing competitor analysis and identifying opportunities to help improve performance.
• Strong organizational and multi-tasking skills
• Strong computer skills, including above average PowerPoint skill
• Self-starter, team-oriented, motivated, flexible

We offer a competitive compensation and benefits program. For confidential consideration, please visit the link below to apply.

Media Performance Analyst

Buffalo, NY - Feb 21, 2022

Gelia, a top 15 B2B marketing communications agency in the US with offices in Buffalo, NY, Raleigh, NC, and Peoria IL, is seeking qualified candidates for a Media Performance Analyst to be a part of the Gelia media team, working out of our Buffalo Headquarters. In this role, you will be responsible for transforming data into a story that can be used to guide future campaign development and optimize ROI.

Responsibilities:

• Working in tandem with our Media Managers and Analytics team, develop deep and actionable insights through the analysis of media channel and creative performance data
• Combine data insights across Datorama dashboards, Google Analytics, media vendor reporting and client primary research for a comprehensive viewpoint
• Present thoughtful and engaging campaign performance reports to key client stakeholders. Utilize visual elements in reports including charts, graphs, imagery and other creative visualization techniques to highlight key insights.
• Collaborate with Analytics team on data and dashboard visualization requirements, attribution reporting and scenario modeling
• Work closely with Media, Account Service and Analytics team members to establish detailed KPIs for all campaigns
• Manage the reporting process and deliverables across all clients
• Analyze and report on trend data across campaigns and across clients
• Drive the use of 1st and 3rd party customer data across the department and develop audience segmentation strategies
• Develop channel and creative testing plans
• Quality assurance on new campaign launches / creative changes, including UTM parameters
• Stay abreast of trends in the customer data, reporting automation and attribution spaces to drive innovation, thought leadership and efficiency for our clients

Qualifications:

• Bachelor or Master’s degree in: Economics, Business, Behavioral Science, Statistics or equivalent relevant degree
• 5+ years experience in media analytics within an agency or marketing department, drawing out deep and actionable insights for campaign development and optimization
• Expertise in digital media platforms (Google Ads, Bing Ads, Facebook/Instagram Business Manager, LinkedIn, Google Campaign Manager) and social listening/reporting platforms (Sprout, Hootsuite)
• Experience with site analytics tools such as Google or Adobe Analytics
• Strong proficiency in Microsoft Excel (i.e. pivot tables, vlookups, and other advanced functions) and PowerPoint required
• Experience in at least one data visualization tool strongly preferred (Tableau, Datorama, Power BI, Domo, etc)
• Expert level attention to detail, as well as strong organizational, verbal/written communication and presentation skills
• Proven ability to build relationships and drive strong, cross-functional collaboration
• Passionate about customer data, digital media and technology

We offer a very competitive compensation and benefits package. For confidential consideration, please visit the link below to apply.

Director of Analytics

Raleigh, NC - Dec 15, 2021

Gelia, a top 15 B2B marketing communications agency with offices in Buffalo, NY, Raleigh, NC, and Peoria, IL is seeking a Director of Analytics for our Raleigh, NC office. Interested candidates should have a passion for data analytics and problem solving that leads to impactful insights and recommendations.

Using analytics within an advertising environment is fun and relatable. Here are just a few examples of how we are using analytics to drive campaign effectiveness:

• Monitor media channel performance and optimize our clients’ media mix
  • ESPN vs Fox Sports, Morning drive vs afternoon
• Tie advertising dollars spent to product sales - attribution modeling
  • Amazon vs Walmart
• Provide insights on creative expression so creative elements can be optimized
  • Humorous spokesperson vs dry delivery
  • Barking dog vs meowing cat
• Leverage data to identify trends and opportunities to influence behavior
  • Social approach vs traditional
  • $100 rebate vs $100 off

Key Responsibilities:

• Lead, oversee and contribute to the analytics team’s output of data visualization and advance reporting
• Work with internal departments to ensure that data processes are automated and efficient
• Deliver actionable business intelligence and insights in clear and well-defined terms

Experience:

• Bachelor’s degree in Business Analytics, Statistics, other quantitative science or marketing/business
• 7+ years of analytics experience
• Strong report writing, presentation and communications skills
• Familiarity with CMS, CRM, and Marketing Automation platforms
• Experience with data mapping and statistical analysis and reporting platforms
• Experience in connecting data sources across platforms for an end-to-end performance analysis

Why Gelia?	Translation
Established in 1961 with 128 employees	We are not going anywhere
Well respected regional, national, global client base with an average client tenure of 18 years	Clients stick around when strong analytics provide constant proof of performance
Of US News’ 150 best places to live, Raleigh was ranked #2. Boulder was #1.	Raleigh doesn’t come with heavy snowfall
We believe our best work is yet to come	Large egos can’t survive inside our culture. Humility breeds success.

We will offer a competitive compensation and benefits package to the right candidate. For confidential consideration, please visit the link below to apply.

Senior Accountant

Buffalo, NY - Aug 16, 2021

Gelia, a top 15 B2B marketing communications agency in the US with offices in Buffalo, NY, Raleigh, NC, and Peoria, IL, is seeking qualified candidates for a Senior Accountant position in our Buffalo office.

Primary Areas of Focus:

• General Ledger and Accounts Reconciliations
• Billing
• Financial Analysis and Managerial Reporting

Experience and Educational Requirements:

• Bachelor’s degree in Accounting
• A minimum of 5 years of hands-on accounting experience
• Performance driven, hands-on, analytical
• An effective communicator, both verbally and written
• Experience in a professional services-oriented environment preferred
• Public Accounting experience helpful but not required
• Proficiency in Microsoft Office and solid Excel skills

Qualified candidates should be oriented towards collaboration and work well within a team environment. We will offer a very competitive compensation package to the right candidate. For confidential consideration, please visit the link below to apply.

Senior Marketing Analyst

Raleigh, NC - Jun 29, 2021

Gelia – a top 15 B2B marketing communications agency in the US with offices in Buffalo, NY, Raleigh, NC, and Peoria, IL, is seeking experienced, qualified candidates for a Senior Marketing Analyst position. The position will have broad responsibilities for data analysis, reporting and insights across a wide range of clients and industries.

Interested candidates should have a passion for data analytics and problem solving that leads to impactful insights and recommendations.

Key responsibilities:

• Collaborator/Coordinator in the assurance of omni-channel information gathering and mapping
• Creation of relevant dashboards and reports ensuring end-to-end tracking across campaigns and platforms
• Quantitative and qualitative reporting
• Insights and recommendations

Qualified candidates should have:

• Bachelor’s degree in Business Analytics, Statistics or other quantitative science. Emphasis in marketing helpful.
• A minimum of 6 years experience as an analyst within a sophisticated business environment.
• Excellent data management skills including experience with data structures, data mapping and data mining.
• Experience with CMS, CRM, Marketing Automation, Statistical Analysis and Reporting platforms.
• Individual should be very self directed with strong follow through.
• Solid report writing and communications skills.

We offer a very competitive compensation and benefits package to the right candidate. For confidential consideration, please visit the link below to apply.

Marketing Automation Consultant

Buffalo, NY - Apr 12, 2021

Are you enthusiastic about Email? Do you have experience with marketing automation? Do you enjoy working with clients to solve their unique marketing & campaign nuisances? Do you enjoy a fast pace, fun, and stimulating work environment? If so, reach out today to join Gelia’s growing marketing automation team.

What you'll do:

• Responsible for email marketing program strategy, planning, and execution, including segmentation, campaign design, and testing
• Work directly with clients and Account Executives to evaluate marketing objectives and design comprehensive campaign solutions
• Partner with Development and Business Intelligence teams to execute complex campaigns
• Work with clients and account leads to define KPIs, analyze campaign performance, and provide recommendations
• Work alongside other digital SMEs to scope out and create estimates for marketing automation campaigns
• Understand and evaluate campaign metrics and distribute campaign performance to the account and client team
• Continue to evolve and contribute to Gelia’s marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards

What you'll bring:

• Minimum 3-5 years in marketing or related field with at least 2 years of relative experience
• Expansive knowledge of Marketing Automation principles and best practices
• Thorough Understanding Salesforce Marketing Cloud or other marketing automation platforms (Eloqua, Pardot, HubSpot, etc.)
• Must be highly organized and self-motivated with a sense of urgency
• Strong strategic planning and execution skills
• Creative problem-solving skills – essentially the ability to figure stuff out
• Excellent attention to detail
• Marketing Cloud Certification(s) a plus

Why join us? Gelia is a top 10 B2B marketing communications agency in the US with offices in Buffalo, NY, Raleigh, NC, and Peoria, IL. Gelia works seamlessly across the marketing continuum, driving lasting results for its regional, National, and Global clientele. Since 1961, Gelia has earned a reputation for diving deep into our clients’ businesses to develop compelling customer-oriented campaigns. In addition to excellent career growth, Gelia offers an attractive compensation package, including competitive salary, 401(k) plan, PTO, holiday pay, and a comprehensive benefits program.

For confidential consideration, please visit the link below to apply.

Marketing Automation Consultant

Raleigh, NC - Apr 12, 2021

Are you enthusiastic about Email? Do you have experience with marketing automation? Do you enjoy working with clients to solve their unique marketing & campaign nuisances? Do you enjoy a fast pace, fun, and stimulating work environment? If so, reach out today to join Gelia’s growing marketing automation team.

What you'll do:

• Responsible for email marketing program strategy, planning, and execution, including segmentation, campaign design, and testing
• Work directly with clients and Account Executives to evaluate marketing objectives and design comprehensive campaign solutions
• Partner with Development and Business Intelligence teams to execute complex campaigns
• Work with clients and account leads to define KPIs, analyze campaign performance, and provide recommendations
• Work alongside other digital SMEs to scope out and create estimates for marketing automation campaigns
• Understand and evaluate campaign metrics and distribute campaign performance to the account and client team
• Continue to evolve and contribute to Gelia’s marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards

What you'll bring:

• Minimum 3-5 years in marketing or related field with at least 2 years of relative experience
• Expansive knowledge of Marketing Automation principles and best practices
• Thorough Understanding Salesforce Marketing Cloud or other marketing automation platforms (Eloqua, Pardot, HubSpot, etc.)
• Must be highly organized and self-motivated with a sense of urgency
• Strong strategic planning and execution skills
• Creative problem-solving skills – essentially the ability to figure stuff out
• Excellent attention to detail
• Marketing Cloud Certification(s) a plus

Why join us? Gelia is a top 10 B2B marketing communications agency in the US with offices in Buffalo, NY, Raleigh, NC, and Peoria, IL. Gelia works seamlessly across the marketing continuum, driving lasting results for its regional, National, and Global clientele. Since 1961, Gelia has earned a reputation for diving deep into our clients’ businesses to develop compelling customer-oriented campaigns. In addition to excellent career growth, Gelia offers an attractive compensation package, including competitive salary, 401(k) plan, PTO, holiday pay, and a comprehensive benefits program.

For confidential consideration, please visit the link below to apply.

PPC Manager - E-Commerce

National - Mar 26, 2021

Gelia, a top 15 B2B marketing communications agency in the US with offices in Buffalo, NY, Raleigh, NC, and Peoria, IL, is seeking qualified candidates, to work in a remote setting, for a PPC Manager - E-Commerce. The PPC Manager - E-Commerce is responsible for designing, launching and managing pay-per-click campaigns within e-commerce platforms (Amazon, Wal-Mart, etc.). Our ideal candidate is a proactive, analytical thinker who is able to drive strong results for our clients.

Responsibilities will include:

• Create and execute integrated plans across self-serve, e-commerce advertising platforms, including keyword research, text ad copy creation, A/B testing and other related tasks
• Bring forward ongoing, performance insights and optimization recommendations
• Closely monitor campaigns to ensure proper budget pacing
• Provide deep-dive campaign analysis/reporting to inform future strategy
• Collaborate with internal teams (e.g. account service, creative, interactive, etc.) to ensure seamless campaign launches, from planning to execution
• Act as an ongoing educational resource by continually staying informed on industry trends, best practices and new platform opportunities

Qualified candidates should have:

• A bachelor’s degree in marketing or a related field
• A minimum 2 years of experience working in e-commerce platforms
• Strong knowledge of Amazon, Wal-Mart and other e-commerce platforms
• The ability to analyze data, draw conclusions and develop actionable insights
• Strong communicator, who can tell the data story and make the complex easy to understand
• Self-motivated, flexible, and a quick learner; able to operate independently in a fast-paced, collaborative environment
• Expert understanding of Excel and PowerPoint
• Familiarity with PPC-automation platforms and e-commerce research tools

We offer a competitive compensation and benefits program. For confidential consideration, please visit the link below to apply.

PPC Manager

Buffalo, NY - Aug 14, 2020

Gelia, a top 15 B2B marketing communications agency in the US with offices in Buffalo, NY, Raleigh, NC, and Peoria, IL, is seeking qualified candidates for a PPC Account Manager position in our Buffalo, NY office. The PPC Account Manager is responsible for designing, launching, and managing pay per click campaigns with the goal of delivering positive outcomes for clients. An ideal PPC Manager is a self-starting, numbers oriented, analytical thinker who is able to drive results and achieve client goals and objectives.

Responsibilities will include:

• Create and execute integrated plans across self-serve advertising platforms within search, social and display, including keyword research, text ad copy creation, A/B testing and other related tasks
• Closely monitor campaign pacing to ensure KPIs are being achieved within budget allocated
• Provide detailed campaign analysis and data driven recommendations to internal and client teams
• Collaborate with internal teams (e.g. creative, social, interactive) to ensure seamless campaign launches, from planning to execution
• Act as an ongoing educational resource by continually staying informed of industry trends and best practices

Qualified candidates should have:

• A bachelor’s degree in marketing or a related field
• A minimum 2 years related work experience
• Strong knowledge of Google Analytics, Google AdWords, Bing Ads and Facebook Business Manager
• The ability to assess data, draw conclusions, develop actionable insights and present defined next steps
• Self motivated, flexible, and a quick learner; able to operate independently in a fast paced, collaborative environment
• Exceptional written and verbal communication skills
• Expert understanding of Excel and PowerPoint

We offer a competitive compensation and benefits package. For confidential consideration, please visit the link below to apply.