Associate Director, Paid Media

  Cleveland, OH   |     Nov 23, 2022

Gelia — a top 10 B2B marketing communications agency in the US with offices in Buffalo, NY, Raleigh, NC, and Peoria, IL — is seeking qualified candidates for Associate Director, Paid Media. This position will have responsibility for leading the development, activation and optimization of integrated, multi-media campaigns using consumer data, market intelligence, and campaign analytics.

Responsibilities:

  • Lead a team of cross-channel subject matter experts providing guidance and growth opportunities.
  • Oversee the development and execution of integrated, multi-media campaigns.
  • Comprehensive understanding of the campaign brief and translating it into prioritized media objectives and KPIs.
  • Leverage data and insights to inform strategies that drive maximum results.
  • Collaborate with internal teams (media, creative, development, project management, analytics) to ensure seamless campaign launches, from planning through execution and reporting.
  • Closely monitor campaigns, optimize results and ensure KPIs are being achieved within budget.
  • Provide detailed performance analysis, deep insights, data-driven recommendations and succinct, clearly communicated presentations to internal and client teams.
  • Drive cross-channel best practices and act as an educational resource by continually staying informed on innovation and industry trends.
  • Ensure established processes are being followed and all deliverables are completed on time, evaluate current process for both effectiveness and efficiency, and develop ongoing process improvements.
  • Promotes and embraces a positive working relationship within the department, cross-functionally within the agency, with our clients and with media vendors, driving strong collaboration and partnership.
  • Develops people within the team by coaching, identifying areas for growth, celebrating successes, managing review process and identifying/facilitating training opportunities.

Qualifications:

  • Deep background in analyzing media research/consumer data, planning cross-channel campaigns (spanning traditional and digital channels,) and optimizing performance.
  • Significant traditional and online media planning and negotiation experience, across local (multi-market), regional and national footprints.
    • Television (including OTT, TVE, Addressable)
    • Radio (traditional and streaming)
    • Print
    • Out-Of-Home
    • Sponsorships / Experiential
    • Direct to Publisher & Programmatic Online– Video & Display, specific expertise in Programmatic preferred
    • Paid Search & Social experience preferred
  • 8+ years in roles of increasing responsibility in departments of a similar nature (e.g., ad agency media department, media company, or client-side media team).
  • Strong management skills and experience leading high-performing teams.
  • Embraces an audience first, solution-neutral approach to create integrated communication plans that deliver against campaign objectives/KPIs.
  • Experience managing media budgets, billing reconciliation, and collaborating with an accounting team.
  • Proven ability to work in tandem with an analytics team/dashboard platform to develop actionable insights and optimization recommendations.
  • Fosters innovative solutions and keeps abreast of current trends and the latest media/martech advances.
  • Promotes and embraces a positive working relationship within the department, cross-functionally, with our clients and with media vendors, driving strong collaboration and partnership.
  • Develops people within the team by coaching, identifying areas for growth, celebrating successes, managing review process and identifying/facilitating training opportunities.
  • Strong problem-solving skills and attention to detail.
  • Experience with Advantage, Strata, GfK MRI, Comscore, Kantar, Nielsen, SQAD, Scarborough and other relevant media planning/buying software.
  • Excellent written and oral communication skills.

We offer a competitive compensation and benefits package to the right candidate. For confidential consideration, please fill out the form to apply.

Accepts the following file types: .pdf, .doc, .docx

Gelia is an equal opportunity employer and we value diversity. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, age, or national origin. All employment is decided on the basis of qualifications, merit and business need.

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