Director, Digital Media

  Buffalo, NY   |     Apr 27, 2022

Gelia, a top 15 B2B marketing communications agency in the US with offices in Buffalo, NY, Raleigh, NC, and Peoria, IL, is seeking qualified candidates for a Director, Digital Media in our Buffalo, NY office. In this role, you will be responsible for leading a team of pay-per-click media experts in designing, launching, and optimizing campaigns with the goal of driving positive ROI for our clients. Our ideal candidate is a highly proactive leader, with strong analytical abilities and client-facing, communication skills.

Responsibilities:

  • Lead a team of pay-per-click subject matter experts, providing guidance and growth opportunities.
  • Oversee the development and execution of integrated plans across self-serve advertising platforms within search, social, display and eCommerce, including testing recommendations.
  • Comprehensive understanding of the campaign brief and translating it into prioritized media objectives and KPIs.
  • Leverage data and insights to inform strategies that drive maximum engagement and conversion.
  • Collaborate with internal teams (media, creative, interactive, analytics) to ensure seamless campaign launches, from planning through execution and reporting.
  • Closely monitor campaigns, optimize results and ensure KPIs are being achieved within budget.
  • Provide detailed performance analysis, deep insights, data-driven recommendations and succinct, clearly communicated presentations to internal and client teams.
  • Drive our pay-per-click best practices and act as an educational resource by continually staying informed on platform updates and industry trends.
  • Ensure established PPC process is being followed and all deliverables are completed on time.

Qualifications:

  • Bachelor’s degree in marketing or related field.
  • Seasoned digital media leader with 10+ years of pay-per-click experience (paid search, paid social, display, eCommerce), with impeccable attention to detail.
  • Strong experience training and coaching team members.
  • A tech-savvy thinker who has expertise in digital media platforms (Google Ads, Bing Ads, Facebook/Instagram Business Manager, LinkedIn, Google Campaign Manager), analytics tools (Google Analytics, Adobe), and PPC management platforms (Marin, Kenshoo, Media Optimizer, Google Search Ads 360). Certifications preferred.
  • Highly engaged and passionate about optimizing our clients’ campaigns, with ability to see and capitalize on performance improvement opportunities.
  • Experience with analytics teams/performance dashboards and providing direction on data requirements and report visualizations.
  • The ability to assess data, draw conclusions, develop actionable insights and present clearly defined future actions.
  • Strong, client-facing communication skills across a variety of settings: one-on-one, small and large groups, or among diverse styles and position levels. Attentively listens to others. Adjusts to fit the audience and message. Provides timely and helpful information to others across the organization.
  • Self-motivated, flexible, and a quick learner; able to operate independently in a fast-paced, collaborative environment.
  • Highly proficient in Excel and PowerPoint

We offer a very competitive compensation and benefits package. For confidential consideration, please fill out the form to apply.

Accepts the following file types: .pdf, .doc, .docx

Gelia is an equal opportunity employer and we value diversity. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, age, or national origin. All employment is decided on the basis of qualifications, merit and business need.

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