Director of Analytics

Gelia, a top 15 B2B marketing communications agency with offices in Buffalo, NY, Raleigh, NC, and Peoria, IL is seeking a Director of Analytics for our Raleigh, NC office. Interested candidates should have a passion for data analytics and problem solving that leads to impactful insights and recommendations.

Using analytics within an advertising environment is fun and relatable. Here are just a few examples of how we are using analytics to drive campaign effectiveness:

• Monitor media channel performance and optimize our clients’ media mix
  • ESPN vs Fox Sports, Morning drive vs afternoon
• Tie advertising dollars spent to product sales - attribution modeling
  • Amazon vs Walmart
• Provide insights on creative expression so creative elements can be optimized
  • Humorous spokesperson vs dry delivery
  • Barking dog vs meowing cat
• Leverage data to identify trends and opportunities to influence behavior
  • Social approach vs traditional
  • $100 rebate vs $100 off

Key Responsibilities:

• Lead, oversee and contribute to the analytics team’s output of data visualization and advance reporting
• Work with internal departments to ensure that data processes are automated and efficient
• Deliver actionable business intelligence and insights in clear and well-defined terms

Experience:

• Bachelor’s degree in Business Analytics, Statistics, other quantitative science or marketing/business
• 7+ years of analytics experience
• Strong report writing, presentation and communications skills
• Familiarity with CMS, CRM, and Marketing Automation platforms
• Experience with data mapping and statistical analysis and reporting platforms
• Experience in connecting data sources across platforms for an end-to-end performance analysis

Why Gelia?	Translation
Established in 1961 with 128 employees	We are not going anywhere
Well respected regional, national, global client base with an average client tenure of 18 years	Clients stick around when strong analytics provide constant proof of performance
Of US News’ 150 best places to live, Raleigh was ranked #2. Boulder was #1.	Raleigh doesn’t come with heavy snowfall
We believe our best work is yet to come	Large egos can’t survive inside our culture. Humility breeds success.

We offer a competitive compensation and benefits package to the right candidate. For confidential consideration, please fill out the form to apply.