Lead Web & Data Integration Developer

Gelia, a forward-thinking marketing communications agency integrating AI, data, and scalable digital solutions into client work, with offices in Buffalo, NY and Raleigh, NC. Our team blends creative strategy with technical execution to deliver measurable outcomes. We’re growing our digital team and looking for a technically skilled leader who can balance hands-on coding with platform-based marketing technology implementation.

As Lead Web & Data Integration Developer, you’ll take ownership of the technical execution that powers our digital work – balancing hands-on coding, CMS implementation, and data integration with team leadership. While core development responsibilities remain foundational to this role, you’ll also support our agency’s evolving use of AI – helping to explore and implement tools that automate workflows, enhance personalization, and connect data more intelligently. This is a unique opportunity to shape both the current tech stack and the future of how we work.

Responsibilities:

• Develop and maintain websites using HTML, CSS, JavaScript, and CMS platforms (e.g., WordPress, AEM, Shopify).
• Translate design mockups and wireframes into responsive, accessible, and Performant front-end code.
• Build, optimize, and manage email and marketing automation campaigns in Salesforce Marketing Cloud, HubSpot, or Marketo
• Support digital tracking by implementing scripts and tag integrations (e.g., Google Tag Manager, Meta Pixel)
• Integrate data across platforms including CRMs, paid media (Google Ads, Meta), websites, and lead gen tools
• Monitor and troubleshoot data pipelines; automate reporting using Python and/or SQL where applicable
• Lead platform integrations and data syncing with tools like Salesforce Marketing Cloud, Power BI, and Looker Studio
• Ensure secure, SEO-friendly, and ADA-compliant digital assets and data flows
• Identify opportunities for AI implementation (e.g., automation, personalization, content workflows), execute implementations and partner with internal teams on roll-out
• Research and test new tools and frameworks that support AI and marketing technology integration
• Maintain documentation, enforce data governance, and validate data quality
• Collaborate with cross-functional teams including analytics, media, strategy, and account service
• Mentor junior developers and support technical decision-making across projects

Qualifications:

• 5+ years of experience in web development and/or data integration
• Proficiency in HTML5, CSS3, JavaScript (Vanilla, jQuery, or frameworks like React)
• Experience with CMS platforms such as WordPress, AEM, or Drupal
• Experience with marketing automation platforms such as Salesforce Marketing Cloud, HubSpot, or Marketo
• Strong understanding of APIs, webhooks, and data syncing across platforms
• Experience with Python, SQL, or R for automation and reporting
• Familiarity with analytics and tag management tools (Google Analytics, Tag Manager)
• Ability to manage multiple projects in a fast-paced, collaborative environment

Preferred Experience:

• Salesforce Marketing Cloud certification (or willingness to achieve it shortly after hire—agency-supported)
• Experience with headless CMS or JAMstack (e.g., Contentstack, Gatsby)
• Familiarity with tools like Fivetran, Zapier, or Segment for data integration
• Understanding of marketing attribution models and performance reporting
• Knowledge of data privacy compliance (e.g., GDPR, CCPA)
• Hands-on use of generative AI tools (e.g., ChatGPT, Gemini, Jasper, Copilot) to support agency workflows, testing, or campaign optimization
• Experience integrating machine learning models or APIs into websites, apps, or data pipelines
• Experience using AI for marketing analytics, such as anomaly detection, forecasting, or automated insight generation (e.g., through tools like Google Analytics 4 predictive audiences or Looker AI capabilities)

Salary Range:

• $75,000 - $95,000

Why Join Us:

• Hands-on role with variety – custom code, platform implementation, and leadership
• Influence on how our agency leverages marketing tech and AI
• Work with a collaborative team of developers, designers, strategists, and analysts
• Competitive salary and benefits with opportunities for growth and certification support

We offer a competitive compensation and benefits package to the right candidate. For confidential consideration, please fill out the form to apply.