selling doesn't end after the sale.

Companies often put too much emphasis on the first-stage purchasing experience, rather than considering the entire customer journey. A calculated post-purchase marketing strategy also includes onboarding, service, upgrade and cross-sell opportunities, all of which drive customer retention, new sales and improved brand reputation.

Devices

the all access pass program.

Gelia has greatly improved the post-purchase experience for Caterpillar and its retail customers, by developing a robust email marketing program that delivers relevant content directly to the customer.

results.

These emails not only receive customer engagement, but have been directly attributed to post-sale revenue in additional machines, parts and service sales via leads that are generated by the program and routed to participating Cat® dealers.

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