For Caterpillar Building Construction Products, its online Resource Center provides a valuable selector tool that quickly and intuitively guides visitors to their ideal machine. The site delivers tailored content, focusing on the machines, attachments, resources and offers most relevant to the visitor.
The primary goal of the site is lead generation, providing a consistent sales pipeline for dealers. To do that, Gelia creates valuable gated content that will motivate the visitor to share their information so that we can build a relationship with them.