Cornerstone Community Federal Credit Union:

For Cornerstone Community Federal Credit Union (CCFCU), a new and distinctive brand identity was paramount as they sought to stand out in a saturated market.

Gelia was entrusted to spearhead this transformation, employing a suite of branding tools and methodologies that included an in-depth exploration into target demographics, competitive landscapes, the brand's core strengths and potential opportunities for growth and innovative projective techniques to identify the essence of CCFCU’s brand personality and tone.

The culmination of these endeavors was the adoption of a brand strategy that became the foundation for a contemporary creative expression that included a new logo and tagline that was introduced to the market via an integrated campaign.