Dana Incorporated is a multi-billion dollar company, serving powered vehicle and machinery makers in over 20 countries. Our well-traveled PR experts know how to control the conversation and secure positive coverage.
Gelia has facilitated the openings of new technology and manufacturing centers in China, including Wuxi, Chongqing and Yancheng. We were responsible for all strategy and execution, including executive speechwriting, marketing materials, media relations and environmental graphics. Leveraging the strength of our global agency network, we also delivered in-country logistics.
Gelia needed to increase post reach and engagement while adding followers. Determined to find the human side of Dana's technologies, our team identified relevant topics, wrote content, designed post images, developed campaigns for paid content, managed and responded to comments and messages – and, most importantly, carefully tracked the metrics.
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