EyeMed Vision Care:

Take Pride in Your Eyes

EyeMed Vision Care, the fastest-growing vision benefits company in the U.S., partnered with Gelia to launch a campaign targeting Human Resources representatives at prospective employer groups. The objective was to raise awareness and educate HR professionals about the unique vision needs of employees and how EyeMed can address them.

In observance of Pride Month, Gelia developed the "Take Pride in Your Eyes" social media campaign, emphasizing EyeMed’s commitment to diversity, equity, and inclusion. The campaign not only exceeded impression targets but also significantly outperformed other concurrent EyeMed campaigns in engagement. Additionally, it expanded the EyeMed prospect pool by appealing to a broader HR audience.

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