Hannay Reels:

Hannay Reels has nearly a century of experience manufacturing high-quality reels. So, when they came to Gelia asking for a library of photo and video content to use across their channels, it was important for the content to stand the test of time.

The Gelia team headed to Hannay headquarters and captured more than 2,400 photos and videos in just two days. A variety of cameras, GoPros, and iPhones were used for varying types of video content, as well as still photos, interviews, behind-the-scenes footage, and slow-motion video. The team got a look at every corner of Hannay’s expansive manufacturing facility, filming content from the production line and paint booths to the frame shop and shipping department. Thanks to Gelia's U-Centric content strategy, the multitude of angles, stories, and perspectives from this shoot will support Hannay’s sales and marketing initiatives for years to come.