A long-successful website was finally showing its age. Gelia needed to improve a poor mobile experience and difficult navigation, while catering to the needs of both external users and the internal sales team. Our web strategy process included a review of site analytics, a competitive audit, an existing content audit, stakeholder interviews and keyword research.
Gelia discovered that audiences would expect to engage with the site content in varied ways. This insight led to a multi-path design featuring prominent homepage navigation, a mega-menu and cross-linked content throughout the site. The new site also had to be multi-lingual and responsive, while providing multiple selector tools, a dealer locator, a secure login portal and a custom admin tool.
The heavily spec-driven site also required us to develop collapsible data filter fields and scrollable, highlight-able product spec tables. Along with a comparison tool that allows users to easily add and remove models. And the ability to pass user selected data from initial interaction to form submission.
Post-launch, Gelia began to monitor, track and optimize elements of the site. Now, armed with a series of robust metrics dashboards we found room for an improved experience on the form pages.
Optimization led to an additional 15% increase in form page completions.
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