all that needs to improve is everything.

A long-successful website was finally showing its age. Gelia needed to improve a poor mobile experience and difficult navigation, while catering to the needs of both external users and the internal sales team. Our web strategy process included a review of site analytics, a competitive audit, an existing content audit, stakeholder interviews and keyword research.

some unique challenges emerge.

Gelia discovered that audiences would expect to engage with the site content in varied ways. This insight led to a multi-path design featuring prominent homepage navigation, a mega-menu and cross-linked content throughout the site. The new site also had to be multi-lingual and responsive, while providing multiple selector tools, a dealer locator, a secure login portal and a custom admin tool.

Giving the user more control.

The heavily spec-driven site also required us to develop collapsible data filter fields and scrollable, highlight-able product spec tables. Along with a comparison tool that allows users to easily add and remove models. And the ability to pass user selected data from initial interaction to form submission.


248 %
increase in request a quote form

96 %
increase in monthly average conversion rates

59 %
increase in overall form submissions

optimization: it just keeps getting better

Post-launch, Gelia began to monitor, track and optimize elements of the site. Now, armed with a series of robust metrics dashboards we found room for an improved experience on the form pages.

Optimization led to an additional 15% increase in form page completions.

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