How do you get invincible young adults to think about eating healthy? That was the task ahead of Healthy Options® – whose mission is to help Western New Yorkers make healthier choices. Gelia found a way to reach this audience right at a moment when they're about to make a poor food choice.
Students from the University at Buffalo were caught by surprise when their vending machine suddenly started talking to them – questioning their snack decision. The prank became a hit on both social media and throughout the community, garnering extensive media coverage.