can you actually rebrand end-of-life?

For many people, the word Hospice has come to represent finality – the eventual course of action when all else has failed. The truth is, though, Hospice provides services that can help families and patients in many ways, often much earlier than they realize.

Expanding the definition of Hospice.

Long-term illnesses, medical equipment needs, home care...these are some of the significant challenges Hospice can assist with. To communicate this range of vital services, Gelia developed a series of powerful video testimonials delivered by family members who have experienced the value of Hospice. While the subject matter is difficult to relive, people were lining up to share their stories so that others could benefit.

 
 
 
 

25%
increase in site sessions

21%
increase in online conversions with no increase in media spend

4,000+
video views during the campaign

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