Gelia's Vantage Point™ process is designed to reveal the best way forward, by building consensus among key players from across the organization. Independent Health, a multi-billion dollar regional health insurance provider in Western New York, was facing some operational challenges. Their team had become siloed, but through our strategy session they began collaborating in a way they never had under their own roof.
Vantage Point is about allocating your greatest resources to your greatest areas of opportunity. Gelia helped Independent Health better align their marketing efforts to their business strategy. While also leading the group on how to tackle current marketing megatrends impacting the whole organization.
The group learned that they didn't have to spend more, just spend more effectively.
A brand position emerged that reshaped the market and left the competition playing catch-up.