A great brand name. On a product few people know exists.

It's exciting to market a product with Febreze as an ingredient brand. But what in the world is a cabin air filter? Well, it keeps the air inside your vehicle clean. Gelia had to educate to both automotive DIYers and family-oriented customers – while simultaneously communicating the specific advantages of the Febreze Cabin Air Filter by Purolator.

Purolator Mother-in-law Video

Enter the Mother-In-Law.

We created an interaction that was entertaining, relatable to both men and women of all backgrounds – and most importantly, clearly explained the "how and why" of this product. The video was used online in both paid and social media to launch the new filter.


millions
of impressions & engagements

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