A great brand name. On a product few people know exists.

It's exciting to market a product with Febreze as an ingredient brand. But what in the world is a cabin air filter? Well, it keeps the air inside your vehicle clean. Gelia had to educate to both automotive DIYers and family-oriented customers – while simultaneously communicating the specific advantages of the Febreze Cabin Air Filter by Purolator.

Purolator Mother-in-law Video

Enter the Mother-In-Law.

We created an interaction that was entertaining, relatable to both men and women of all backgrounds – and most importantly, clearly explained the "how and why" of this product. The video was used online in both paid and social media to launch the new filter.

of impressions & engagements

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