Professionals use Stanley Black & Decker storage products across countless industries – from military to automotive to health care. Gelia developed an approach to online advertising that maximized both reach and budget. By regularly optimizing our creative based on the user's behavior, we were able to deliver a far more relevant message to the audience.
Images, color, message, tone, call to action, video vs. static image, static vs. animated, ad extensions, device, day of week, time of day, geo location, demographics and landing page content.
Building the ads in a modular way allowed us to react to any significant changes reflected in the analytics.