TRICO:

Getting consumers to keep their windshield wipers top of mind is no easy feat. Gelia leveraged the familiar phrase “it’s raining cats and dogs” to convey that TRICO^® wiper blades provide clear visibility in any weather condition. The campaign featured live and CGI animals in the commercial, adding a memorable and engaging visual element. This national consumer awareness campaign included high-impact placements in locations where the target audience lives, works, and plays. Additionally, geo-specific, weather-triggered exposures on the Weather Channel and Waze apps highlighted TRICO products at critical moments of need, ensuring maximum relevance and engagement.