Strategic Sponsorships and Power-Packed Activations
When you want to boost your brand, you go where your fans are. Through 14 memorable events across the U.S., WIX Filters showcased its products and built brand excitement, partnering with three iconic organizations: Professional Bull Riding, National Tractor Pull Association, and Major League Fishing. The result? Full-throttle success!
Each activation featured a fully branded tent with an interactive Plinko game that drew in crowds eager to win exclusive WIX Filters swag. WIX Filters hosted 220,000 fans throughout the course of the events. Attendees also enjoyed photo opportunities with a custom-designed WIX Filters throne, which served as the perfect backdrop to capture and share memories from the event. In addition, WIX Filters sent out live social media posts to connect with its broader online audience. These comprehensive, strategic activations left lasting impressions.