WIX^® Filters:

When you’re giving your team the right tools to increase sales, you may as well package them in a sleek, dynamic box. For its 85th anniversary, WIX Filters sent out a ‘toolbox’ brochure to its sales team and customers to promote opportunities throughout the year. This eye-catching, multi-panel pamphlet was created to look like an actual toolbox to better connect with the target audience.

The ‘toolbox’ brochure was full of important updates, including upcoming sales promotions and training information. WIX Filters also used this piece to boost participation in its 85th Anniversary Sweepstakes. The project was a big hit, proving that everyday information can still be presented in an engaging way—when you think outside (or in this case, inside) the box.