WIX^® Filters:

We’re lucky to have clients whose customers love their products. WIX Filters carries a long tradition of performance and innovation. So, when it came time to create a national TV spot for WIX Premium Filters, we knew we had to capture the spirit of WIX Filters fans.

Going from storyboard to final spot in less than two weeks, our tongue-in-cheek ‘beer’ commercial took us to Anytown, USA, with hard-working people talking shop and sharing an appreciation for the quality of WIX Filters. Cheers to a hard day's work!