Caterpillar:

Gelia had just 60 days to introduce and build excitement for Caterpillar’s newest engine—the C13D. We executed a stadium-sized launch event in Las Vegas, attracting hundreds of prospects, dealers, and press, plus an additional 100 attendees at the CONEXPO trade show reveal event the following day. The campaign featured a long-term content strategy, creating assets for the launch and generating new content during the event, including live Q&A videos, presentations, and interviews. These materials were repurposed globally, driving OEM awareness and consideration. The impactful campaign exceeded Caterpillar’s pilot participation goal by three times and generated over 17,000 online engagements, directly attributed to their top customer targets.